Blog
Field notes
Plain answers about websites, Google and getting found — written for people who run a business, not for other agencies. New post most weeks.
Buying advice
Five questions to ask before you hire anyone to build your website
You do not need to understand web development to hire well. You need five questions, and you need to watch whether the answers come easily.
Field notesThe jobs you never hear about
The expensive leaks are invisible. Somebody searched, found somebody else, and hired them. Nothing showed up in your books to tell you it happened.
Straight talkWhat should a website actually cost?
Quotes for the same job range from $500 to $30,000, and none of the numbers come with an explanation. Here's what you're actually paying for at each level.
Getting foundYour Google profile matters more than your website
For most local trades, the Google Business Profile rings the phone more than the website does. Here's why, and what to fix first if you only have an afternoon.