Our work
A selection of what we’ve built — all live right now, all still running on our hosting. Most of these businesses are within an hour of us; that’s a preference, not a rule. Click any of them and judge the work yourself.
Michael started Nature’s Edge as a high-school venture and it’s now past a hundred properties across Rochester’s East Side. Lawn care is won on local search and on proof, so the site is built for both: a dedicated page for each service, the towns they cover named throughout, before-and-after sliders you drag to see the difference, and their Google reviews pulled onto the page where the decision actually gets made.
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Healthcare analytics is a hard thing to put on a website. The audience is providers, payers and health organisations — people who will not tolerate marketing fluff, but who also are not going to read a whitepaper on a homepage. We structured the site so the plain-English value sits up top and the technical depth is one click away, so a clinical director and a procurement officer can both find what they came for.
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Testa runs without a sales team, using premium CertainTeed shingles and taking one job at a time. In an industry full of high-pressure quotes, that is the entire pitch — so we put it on the homepage instead of burying it. Real photos of their own work, no stock imagery, and a phone number that follows you down the page on mobile.
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Gelcoat and automotive clear coat behave nothing alike, and Shoreless treats them differently — so the site does too, with separate marine and auto tracks rather than one catch-all services page. A drag-to-compare slider shows heavy oxidation cut back off a hull, thirty-five towns and lakes are named for the searches people around here actually type, and their Google reviews sit on the page. Every photo is their own work, which for a detailer is the whole argument.
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This one is ours rather than a client’s. Matt sells and sets up Greenlight fiber, and the same question comes up on nearly every install — what router should I buy? Rather than answer it a hundred more times, we built the answer. Tap your plan speed and the whole page re-sorts to the hardware that can actually carry it, with the reason spelled out: without a 10 Gbps port you are paying for speed you cannot receive. It is a small site doing one job properly, which is usually the hardest kind to build.
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A family-owned landscaping crew in Avon with no website and no Google listing. Word of mouth was carrying the whole business, which caps how fast you can grow and leaves you invisible to anyone new to the area. We built a custom homepage organized around the services they actually want to sell, then claimed and optimized their Google Business Profile with correct categories, service areas and real job photos. For a local trade, that profile is often the thing that rings the phone — and it now does.
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Forty years of kitchens, bathrooms, basements and full remodels, with design and construction handled in-house. When the work is that good the website’s only job is to get out of the way, so we built the site around before-and-after imagery and kept the process explanation to what a homeowner actually needs before calling.
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A 9-hole executive course, 1,620 yards from the longest tees, and genuinely approachable for beginners. Golf websites tend to look like private clubs; this one shouldn’t. We kept it warm and uncluttered, put rates and hours where they can be found in one tap, and host it ourselves so seasonal updates are a phone call rather than a project.
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Gott’s serves two very different customers from one shop: fleet and commercial operators who need trailer service, bearings, brakes and electrical, and ordinary drivers who need an oil change. The old site made both groups wade through the other’s content. We split the service list so each lands where they need to, and we keep in regular contact on updates.
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Family-owned, twenty-five years in, and every job done by their own crews rather than subcontractors. In roofing and exteriors that is the thing homeowners are actually trying to find out, so we led with it rather than parking it on an about page, and paired the site with ad campaigns scoped to the Greater Rochester area.
Visit sitePlans start at $147 a month. Tell us what you do and we’ll tell you honestly whether you need us yet.
See the plansThis is a selection. We build and maintain a lot more than this, and not every client wants theirs on someone else’s portfolio. Ask on a call and we’ll show you work closer to your trade.
What clients say
Small, ambitious crew that puts out a quality product. Great for a small business owner looking to get their name out there.
Brett Schneider
Of all the marketing strategies we have done, these guys were by far the best bang for our buck. They build great websites fast and are easy to get a hold of. They have increased our visibility online tremendously and we feel the difference. Worth every penny.
Shoreless Detailing
Completely revamped our old site. They stay in contact with us regularly and are always willing and able to go the extra mile to ensure their service is effective. Matt and Josh are great to work with.
Gott’s Commercial Automotive
Plans start at $147 a month and the first call is free. We’ll tell you which one fits, or that neither does.